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Java gone evil
A New York-based advertising agency has developed a new online pop-up format that could evade the "pop-up blockers" used by many companies.
The ad firm has designed an innovative series of 30-second, full-motion video commercials for clients such as Pepsi, Honda, and Warner Brothers. When a PC user visits high-traffic sites such as About.com, ESPN, or MSN, a video file is silently downloaded in the background. After the download is complete, the video expands to full-screen size and starts playing automatically the next time the user happens to switch from one window to another.
Pop-up blocker companies are planning to strike back. I predict the war for control of your monitors has just begun.
Belched up with tidings of comfort and joy by Joe
at
10:41:00 PM. |
